About Me
I'm Eliran Keren. I'm the founder and CEO of Deeplica Labs, the research layer behind two products. Deeplica.AI is a personal AI that handles the operational side of a founder's day — scheduling, email, the briefing before a call, the work that eats hours without anyone deciding anything. Corpiler does the equivalent at the company level: it rebuilds one business function at a time around AI, proves it on real work before anything expands, and keeps authority with the client the entire way through.
I've spent the last decade at the intersection of technology and business — product management, business development, and technical leadership across startups and scale-ups in Israel, building in everything from enterprise SaaS to consumer tech. The question that's followed me through all of it hasn't changed: why does running something well so often come down to just keeping it from falling apart?
This blog is where I work that question through in public — not as founder-blog war stories, but as the same standard I'd hold anyone else's analysis to: what's confirmed, what's estimated, what's my own read rather than reported fact, and where I've been wrong. The writing here comes first, and stands on its own regardless of what Labs is building at any given moment.
Life Outside Work
I live in Tel Aviv with my wife and our three kids. When I'm not building, I'm usually exploring the city with the family, catching live music, or deep in a conversation about where AI is headed next.
The Problem I Keep Coming Back To
Somewhere along the way I became obsessed with a specific problem: why do capable people spend so much of their day just keeping things from falling apart?
Not the hard decisions. Not the creative work. The coordination. The open loops. The "did I reply to that?" The "what did we decide last Tuesday?" The constant context-switching that eats hours without producing anything.
Most AI products answer this by giving you a faster way to generate text or answer questions. That's useful, but it's the wrong frame — the bottleneck isn't speed, it's cognitive load. It's the invisible tax of holding too many things in your head at once.
Deeplica.AI is built around a different idea: what if AI could take ownership of the operational noise itself — track commitments, close loops, maintain context across your tools — so you could focus on the work only you can do? Corpiler is the same idea applied to a company instead of a person: start with one function, prove it on real work in shadow mode before any authority moves, and expand scope only when the evidence supports it. Not another chatbot either way. A coordination layer, at two different scales.
Background
I've been in tech for over a decade — building products, managing teams, closing deals, and learning what actually makes technology useful versus just impressive-sounding. My background spans product management, business development, and technical leadership, across startups and scale-ups in Israel building everything from enterprise SaaS to consumer tech. I'm not a pure engineer and I'm not a pure business person; I sit at the intersection, which is where the interesting product decisions tend to happen.
Research & Writing
What I publish here tracks the structural shift in how companies actually deploy AI — the announcements, the economics, and the organizational constraints most coverage isn't pricing in. I try to source claims to something checkable, separate what's confirmed from what's my own analysis, and say so plainly when a piece of my own thinking turns out to be wrong. If you're building AI products, rethinking founder workflows, or just trying to see past the noise around how this industry is actually taking shape, you'll find something here.
Get in Touch
Deeplica Labs · Deeplica.AI · Corpiler · LinkedIn · GitHub · eliran@deeplica.ai